ADvantage television ;)

The IPL and my exams(:P) have kept me glued to the idiot box for the past few days. The IPL, in true business sense has been doing its best to screen advertisements every time they get an opportunity. Unlike last year when advertisements used to be screened at the end of each over, in this edition, they've started doing it between overs as well, not to mention, the strategic timeout which is really nothing but a bumper offer to screen Ads.

But one thing i did notice was the brilliance with which these ads have been conceptualised and shot, true works of brilliance. Infact, these ads are so brilliant that they captivated me to a point where i watch the ipl for its ads and not the other way round. :D

Few ads that really caught my fancy were the PEPSI ad featuring Ranbir Kapoor, MAX NEW YORK LIFE INSURANCE series featuring an upper middle class family, HAVELL'S CABLES & WIRES, VIRGIN MOBILE, VIDEOCON, SAMSUNG ad ft Aamir Khan, IDEA ads ft Abhishek Bachan, AIRTEL ad ft Sharman Joshi and not to forget, the oh so popular VODAFONE Ads featuring the current heartthrobs, the ZOO ZOOS.. ;)

But one AD that really had me in splits, at the same time, had me clapping out loud in appreciation for the creativity and superb integration of humour into it was the HAVELL'S CFL ad. It showed the master of the house plugging in his hair dryer and then suddenly the music starts and the man is seen break dancing his way around the house. the maid sees this and when she comes in contact with him, starts dancing with him. the guy's wife sees him dancing with the maid in a I'M-CHEATING-ON-YOU way and in anger goes and grabs his shoulder. And then they all start dancing.
Enter, guy's hockey stick wielding son. he takes a quick look around and in one quick movement, knocks off the hair dryer from his dad's hand using his hockey stick!!! and then walks off as if nothing happens. And then a voiceover announces "SWITCH TO HAVELL'S CFLs FOR A SHOCKPROOF LIFE"
Considering my extra long narrative, i know i might have made it sound a bit boring, but with a superb background score and brilliant acting, it truly looked extraordinary on screen. :)

i know i might be reading too much into situations here but i feel that these ads in a way give us an insight into the competetive world that is waiting for us out there. "THINK HATKE" is the new mantra now. To survive here, you need to innovate. And innovation doesn't come easy. Thus in a sense, these ads show that in the big, bad world out there, its indeed "Survival of the Fittest". Why i say this is because considering the ads that used to appear on tv a few years back and the ads that seem to be coming out now, there seems to be a huge difference in the way of thinking of the ad film makers. This really is one huge leap for mankind because it shows that now our levels of thinking have been elevated to whole new levels, thus in a sense showing how mankind has evolved over the past few hundred years.

Truly a great sign of what's in store fron Gen Next, in short, you and me.

keep watchin this space for more,

Until my next post, ADIOS!!!

SMS PICK OF THE WEEK

Once, an old man and his 24 year old son were going from new york to texas by train. The son sat next to the window with his father beside him. The son looking out from the window shouted,"Dad, look the trees are going behind!"

Dad smiled and a young couple nearby looked at the 24 yr old's childish behaviour with pity. Suddenly he again exclaimed "Dad, look the clouds are running with us!"
The couple couldn't resist and said to the old man,"why don't you take your son to a good doctor?"

The old man smiled and said, "i did and we are just coming from the hospital, my son was blind from birth, he jus got his eyes today".

MORAL:

Dont jump to a conclusion directly cos wat u see is most probably not the truth.

BOOKS - MY FAVOURITE TEACHERS

Books occupy a prominent place in my life. Being an only child, I have, on occasions more than one, found company in the form of books. I don’t know how it all really started. I think it was probably mom who encouraged this habit of mine. Both dad and mom have never said no when it came to books.

As I grew up, I moved from TINKLE and ASTERIX to more complex books like ANGELS AND DEMONS, THE DA VINCI CODE and other DAN BROWN masterpieces. These books fascinated me and my hunger for knowledge increased immensely. Dan brown’s books had me spellbound. They captivated me. My style of thinking and concept of understanding got elevated to a whole new level. What I had failed to see till then became instantly visible to me. I started understanding the ways of GOD. Which is pretty simple, you just need to believe to understand.

Having been a fighter all my life, fighting to climb up the ranks, I started understanding how what we yearn for is there right in front of us and yet we fail to realize it. We fail to realize that what we wanted was there right within us, but we fail to understand it, instead looking towards others for it. In short, the will to succeed and the strength to win against all odds should come from within.

My short life has been filled with failures. But over the year and a half, I’ve manipulated my mind to look past these failures, instead learning from them and using them to good effect. THE ALCHEMIST was one book that immensely motivated me. Unlike dan brown, this PAULO COELHO masterpiece told things sans the excitement, drama and conspiracies. One part in the book which I really liked a lot was:

“WHAT YOU STILL NEED TO KNOW IS THIS: BEFORE A DREAM IS REALISED, THE SOUL OF THE WORLD TESTS EVERYTHING THAT WAS LEARNED ALONG THE WAY. IT DOES THIS NOT BECAUSE IT IS EVIL, BUT SO THAT WE CAN, IN ADDITION TO REALIZING OUR DREAMS, MASTER THE LESSON WE’VE LEARNED AS WE’VE MOVED TOWARD THAT DREAM. THAT’S THE POINT AT WHICH MOST PEOPLE GIVE UP. IT’S THE POINT AT WHICH, AS WE SAY IN THE LANGUAGE OF THE DESERT, ONE ‘DIES OF THIRST JUST WHEN THE PALM TREES HAVE APPEARED ON THE HORIZON’.

EVERY SEARCH BEGINS WITH BEGINNER’S LUCK. AND EVERY SEARCH ENDS WITH THE VICTOR’S BEING SEVERLY TESTED. THE BOY REMEMBERED AN OLD PROVERB FROM HIS COUNTRY. IT SAID THE DARKEST HOUR OF THE NIGHT CAME JUST BEFORE THE DAWN.”

This according to me is probably the best shortcut to success, just follow your dream, your destiny and stop not till you’ve achieved it.

Let me sign off with my sms pick of the week, which for the first time, is related to my blog post .

SMS PICK OF THE WEEK:

“THE MINUTE U THINK OF GIVING UP, THINK OF THE REASON YOU HELD ON FOR SO LONG.

THERE LIES THE SECRET OF WINNING AGAINST ALL ODDS.”

until my next post, Adios!!!!

SMS PICK OF THE WEEK

Got so much to blog about but am really racing against time here. so here's a quickie.

My SMS PICK OF THE WEEK:

Alphabet "O" stands for "OPPORTUNITY" which is

absent in yesterday,

available once in tOday and

thrice in tOmOrrOw.

So never lose hope, rock the world.. :)