The
following post is for a contest organized by WeChat and Indiblogger.in. The
topic- How would you inspire and mobilize India's youth to vote in the Indian
General Elections 2014 using social mobile apps?
Before I start off, I’d like to
take my hat off to WeChat, not only for organizing such a thought provoking
contest but also for generalizing the implementation of these ideas into all
social mobile apps and not WeChat alone. Truly deserves confidence in themselves
to do that. As a mark of appreciation, I’d like to keep this post ‘WeChat
specific’ even though I’ve started writing this much after the change of rules
had been announced.
The elections, and politics in general, is a tricky thing. For one, taking up anything to do with politics is akin to walking a tightrope. Take news channels for example, try as they might, after a point of time even their news reports seem biased. So how do you call upon the general public to come forward and vote without falling into the bias trap.
courtesy:http://stupidusmaximus.wordpress.com/ |
The answer is actually quite simple. And no, it does not involve giving free video players and sunny leone DVDs. Statistics suggest that the national average voter turnout during the last general elections was roughly 60%. Assuming 5% of the population did not want to vote because they were fed up with the system, that still leaves a whooping 35%. So why do you think this many people don’t turn up to vote? My theory is that there wasn’t enough awareness created- awareness about the dates and the people contesting in each constituency in a particular area.
So here’s how WeChat can chip in; on
the Home screen under Discover, WeChat can add something like
this:
Clicking on the ‘Indian General
Elections’ tab will take you to another screen which will give you information
on the polling dates, the candidates in each constituency and a brief
description about them and what they have achieved so far (as applicable). This
information will change from state to state based on the number being used. The
reason I am suggesting this approach rather than using ads is because
seriously, no one likes ads running at the top of your screen shoving politics
down your throat.
As far as elections are concerned,
the most sensible way social mobile apps can contribute is by creating
awareness. It is the most one can and one HAS to do. And if even this fails, well, Sunny Leone is always there.
Until next time,
Keep smiling,
Adios!